Intelligent Retail Advertising
In the marketing world, data is as good as gold. Collecting data on customers’ in-store behavior, demographics, and obtaining their direct feedback enables retailers to make better decisions, drive profitability, and increase the overall customer experience.
Here are 3 smart retail customer experience features being implemented in stores that are transforming how retail organizations interact with their in-store customers:
- Holographic Displays: Engage customers with digital signs via touch interface where content on holographic displays responds to direct consumer input. Coordinate multiple signs with this interaction or automate the ad experience. Collect valuable engagement data throughout the session.
- Demographic Triggered Ads: Target in-store ads to certain demographics by running prediction algorithms designed to output demographic data of in-store customers. Analyze how many people pass your display and trigger the right message to the right audience at the right time.
- Real-time Store Analytics: View dashboards and generate reports to see exactly how many customers are viewing your displays, when they are visiting your store, and identify which displays are most effective at engaging response. Support marketing decisions with real-time data insights and bonafide in-store feedback.
Enhancing a customer’s retail experience while gaining critical knowledge about your shoppers.
If you are looking to capture some of these opportunities, contact us for more information about how we can help you implement these features.